February along 30A and the Emerald Coast sizzles with festive fun, vibrant flavors, and unforgettable experiences. From Mardi Gras parades and Merchant Bingo crawls to savory gumbo cook-offs, BBQ competitions, and brunch festivals, the month is packed with food, music, and family-friendly entertainment. Couples can celebrate Valentine’s Day with curated dinner and paint nights, wine enthusiasts can savor the 30A Wine Festival, and communities come together for charitable events, art experiences, and lively bike nights. With parades, live music, culinary delights, and creative celebrations around every corner, February is the perfect time to enjoy the warmth, culture, and coastal charm of the Emerald Coast!

The BLVD invites the community to enjoy a full day of shopping and dining while supporting local businesses. Guests can browse exclusive merchants offering special sales and promotions, along with sips and lite bites throughout the day. Whether it’s a Galentine’s lunch and fashion-filled afternoon with friends or a happy hour and evening stroll under the lights, the BLVD sets the scene for a relaxed and stylish shopping experience!

The 30A Wine Festival, underwritten by The Alys Foundation, returns to Alys Beach for its 14th year with five days of unforgettable wine, spirits, and culinary experiences. This celebrated event brings together renowned vintners, distillers, and chefs for a vibrant lineup of tastings and gatherings set against the stunning backdrop of Alys Beach. Proceeds from the festival support the Children’s Volunteer Health Network, benefiting local schoolchildren in Walton and Okaloosa Counties!

The Village of Baytowne Wharf turns up the celebration with a Mardi Gras parade that’s bigger and better than ever. Colorful floats, decorated golf carts and trucks, and even costumed dogs and their owners fill the streets with Mardi Gras spirit, while marchers dressed in festive flair toss beads, moon pies, and fun trinkets to the crowd. With lively energy, bold costumes, and classic carnival cheer, this parade brings the full Mardi Gras experience to Baytowne Wharf for all ages to enjoy!